Designed to convey the personality, profession and message of the client right away, these projects involved the development of a logo and related collateral for a range of clients. The Westcott Dressage, Evelyn Terry, and Nathan Ross Freeman projects also involved web page and photo art direction. Individuals starting businesses may have very little to invest in marketing materials, which was the case for the Ufit2 marketing kit, designed with the client’s own photos and formatted to print from her desktop.