Brands

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Causa Research   The above images are Web masthead options for Wake Forest University/Office of Technology and Asset Management, created to brand Causa Research, an online survey for medical patients. The organic colors and forms, the warmth of the orange and the layered treatment of elements were used to “feel” spiritual, hopeful and optimistic. The image without the figure was chosen because of its sense of comfort and trust.


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Delta Arts Center   is a place “alive with art & culture,” and its heritage and mission is to increase awareness and knowledge of the contributions of African-Americans to the arts and humanities.  The cornerstone of the Center’s brand is the logo which echos graphical elements found in the Biggers’ murals (early commissions of the center), shapes also replicated in architectural elements of its gallery space. The marketing package earned DAC Best Marketing Package by the NC Museums Council in 2008.


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Just My Size   The Just My Size, or JMS woman is confident, spirited, modern, stylish and optimistic. These qualities are present in the marketing communications offered to this segment. I have worked with this brand in all aspects, from photo shoot to facebook post. These samples include a brand guidelines reference for merchandising managers, facebook posts and a JMS endorsed blogger’s online tip sheet.


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Contempo Chocolates   This graphics set was created to brand Contempo Furniture’s sub brand of chocolates sold online. Who doesn’t love the color of chocolate paired with buttery caramel? The shop mark combines the Contempo logo with “Chocolates” in a tasty font. This branding approach uses a dreamy European street for mood and the addition of a yummy red to enhance credibility and entice purchase.


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Providence Place   Providence Places’ mission is to help its residents live well every day. Its offerings in senior housing are varied. Its business model results in contented residents (and their families) and it is one of the best values in senior health and housing in High Point and the Triad. These values drive the approach in the creative work shown.